Privacy policy

Privacy Policy

Last updated: July 29, 2026

This Privacy Policy explains how FramePace LLC, doing business as FramePace ("FramePace," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit www.framepace.com, contact us, create an account, or purchase our products.

1. Who we are

Data controller and store operator: FramePace LLC
Wyoming entity ID: 2026-001985451
Registered office and mailing address: 30 N Gould St, Ste N, Sheridan, WY 82801, United States
Email: info@framepace.com
Phone: +1 656-213-0650

The address above is our registered office and mailing address. Product returns must not be sent there unless our support team has specifically instructed you to do so.

2. Personal information we collect

Depending on how you use the store, we may collect:

  • Contact and account information: name, email address, telephone number, account credentials, billing address, shipping address, and communication preferences.
  • Order and transaction information: products viewed or purchased, order history, discounts, returns, refunds, payment status, and delivery information. Complete payment-card details are processed by our payment providers and are not stored directly by FramePace.
  • Customer-support information: messages, reviews, attachments, and other information you provide when contacting us.
  • Device and usage information: IP address, browser and device information, cookie identifiers, approximate location, pages viewed, searches, referral source, interactions with the store, and checkout events.
  • Marketing and advertising information: email or SMS consent, campaign engagement, advertising identifiers, and interactions with our advertisements.

3. How we use personal information

We use personal information to:

  • operate the store, process orders and payments, prevent fraud, and provide customer support;
  • produce, fulfill, ship, track, return, and refund products;
  • maintain accounts, communicate service messages, and respond to requests;
  • send marketing communications when permitted and record your consent or opt-out;
  • measure store performance, understand customer behavior, improve products and user experience, and attribute advertising;
  • protect our rights, enforce our terms, comply with tax, accounting, consumer-protection, sanctions, and other legal obligations; and
  • establish, exercise, or defend legal claims.

4. Legal bases for EEA and UK processing

Where the GDPR or UK GDPR applies, we process personal information as necessary to perform a contract with you, comply with legal obligations, pursue legitimate interests that are not overridden by your rights, or based on your consent. You may withdraw consent at any time without affecting processing that occurred before withdrawal.

5. Service providers and other recipients

We disclose personal information only as reasonably necessary for the purposes described above. Current categories and examples include:

  • E-commerce and infrastructure: Shopify and its affiliated services.
  • Payments and wallets: Shopify Payments and its banking/payment partners, PayPal, Amazon Pay, Apple Pay, Google Pay, Shop Pay, and applicable card networks.
  • Production, order routing, and fulfillment: Printful, AutoPOD, and any production partner selected for the ordered product.
  • Delivery: postal, courier, customs, and logistics providers used for the destination.
  • Email and SMS marketing: Klaviyo.
  • Analytics and session insights: Shopify analytics, Google services, and Microsoft Clarity.
  • Advertising and social platforms: Google, Meta/Facebook/Instagram, Pinterest, and TikTok.
  • Reviews and affiliate services: Judge.me and GOAFFPRO.
  • Store operations and automation: Shopify Flow and other applications shown in our Shopify-powered store that provide operational functionality.
  • Professional and legal recipients: accountants, tax advisers, lawyers, auditors, insurers, regulators, law enforcement, or courts when reasonably necessary or legally required.

We may also disclose information in connection with a merger, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law.

6. Cookies, pixels, analytics, and advertising

We and our partners use cookies, pixels, local storage, server-side events, and similar technologies to operate the store, remember preferences, measure performance, prevent fraud, provide reviews and affiliate functions, and deliver or measure advertising. Where required, non-essential marketing and analytics technologies are used only after consent. You can use the privacy or cookie controls presented on the store to change your choices. Browser settings may also block or delete cookies, although doing so can affect store functionality.

Where required by law, we treat recognized opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale or sharing for cross-context behavioral advertising.

7. Marketing communications

We send promotional email or SMS messages only where permitted. You can unsubscribe using the link in an email, reply STOP to an eligible SMS message, adjust available preferences, or contact us. Service communications about orders, security, or account administration are not marketing messages.

8. International transfers

FramePace and its service providers operate internationally. Personal information may therefore be processed outside your country, including in the United States. Where required, transfers are supported by an adequacy decision, contractual safeguards such as standard contractual clauses, or another lawful transfer mechanism.

9. Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer service, fraud prevention, accounting, tax, warranty, dispute, and legal-compliance requirements. Retention periods vary by record type and applicable law. We delete or anonymize information when it is no longer required, unless continued retention is legally permitted or required.

10. Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or obtain a copy of your personal information; object to certain processing; withdraw consent; or opt out of targeted advertising or the sale or sharing of personal information. You may also have the right to lodge a complaint with your local data-protection authority.

To exercise a right, email info@framepace.com. We may need to verify your identity and authority before completing a request. Authorized agents may submit requests where permitted by law. We will not discriminate against you for exercising a privacy right.

11. Children's privacy

Our store is not directed to children, and we do not knowingly collect personal information from children below the age at which parental consent is required in their jurisdiction. A parent or guardian who believes a child has provided information may contact us.

12. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No internet transmission or storage system can be guaranteed completely secure.

13. Third-party links

Our store may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for those independent practices.

14. Changes to this policy

We may update this policy to reflect changes in our practices, technology, service providers, or legal obligations. The updated date above shows when this version took effect.

15. Contact us

Questions, complaints, and privacy requests may be sent to:

FramePace LLC
Email: info@framepace.com
Phone: +1 656-213-0650
Registered office and mailing address: 30 N Gould St, Ste N, Sheridan, WY 82801, United States